Both 3FACE and Finiliar are works deeply embedded in the cryptosphere: something huge numbers of people find alienating and irrelevant. But there are great digital works that aren’t concerned with crypto in the slightest. Mark Webster’s recent Hypertype is one such series. Visually, I found these works hugely compelling. They employ a simple colour palette and are made up of layers and patterns of crisp typography and geometric shapes, which simultaneously suggest digital abstraction and the possibility of language. These works are highly conceptual in that they evolved from Webster’s enquiry into text sentiment analysis: programs which attempt to interpret emotion in natural language texts.
Webster chose several articles about emotion, facial recognition and affective computing and analysed them using IBM’s NLP Sentiment API. This data was then used to create the unique generative pieces. The words confound any kind of literal reading of the texts or shapes, and this is their aim. Talking to Webster about the project, he tells me he was keen to avoid a “data visualisation”, because this data is meaningless. Webster’s conclusion on these sentiment analysis programs is that they cannot accurately predict emotion, and the ways they are used is harmful.
The works recall Trevor Paglen’s Airlines and Sentiments and The Disasters, which feature lines of texts culled from datasets. Unlike Paglen’s legible and physical works, however, Webster’s are ever-changing due to their generative nature. With each mint a new work comes into being, as the script runs again. This element of chance better exposes the arbitrary nature of the model it aims to depict.
Returning to the comments from Januszczak and Davis, I believe they demonstrate a certain laziness and lack of understanding about digital works, because they pit “NFTs” against “art”, speak of NFTs as a medium and often refer to digital artists as “NFT artists”. This is misleading because NFTs are no more than an authenticating token: a digital receipt. This contributes to a problematic discourse, making fine art antagonistic to this new, expansive form of visual culture, instead of embracing it.
In fact, it was through the “traditional” art market that I discovered all these works: I heard Ed Fornieles talk a few years ago at Carlos Ishikawa gallery, and came across Ian Cheng through Pilar Corrias gallery. Mark Webster exhibited his project with Verse, a platform that occasionally hosts exhibitions and physically exhibits works by printing them out. It all goes to show there is no need to play digital and “physical” art against each other: it is all part of the same ecosystem.
As I hope I’ve demonstrated, the technology is not the point, but the enabler, through which digital art becomes part of art culture. And this doesn’t just mean their authentication on the blockchain, but the community within which they exist. Speaking recently about Finiliar, Fornieles commented: “crypto at its best is an imaginarium: it’s not necessarily [only to do with] the underlying tech, as this could be enacted in other ways. It’s a heady mixture of community and imagination and it’s the community that facilitates this imaginarium to become a reality.”
Some critics suggest there is an emperor’s-new-clothes aspect to digital art, because of the wild speculation it attracts. But this betrays double standards in relation to traditional art. At the November auctions in New York, countless records were set, some by frankly derivative paintings, selling for millions of dollars, by artists who are far from household names. Take Nicolas Party, whose bland Landscape sold for over two million dollars at “The Now” evening auction at Sotheby’s. As a brilliant article from NYT Jason Farago last year made clear, the art market is controlled by speculators and value is accrued through speculation rather than through the museum shows, catalogues and critical support of before.
No one is necessarily to blame, and the growth of aforementioned platforms like Right Click Save will undoubtedly close the gap in understanding the importance of NFTs to art. What also helps is uncovering art historical precedents for many of today’s digital artists: the connections between photography, performance art, Dada, Fluxus and digital art will slowly help to place these works as just another development in the timeline of art history.
Max Lunn is a journalist based in London