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So, how was it for you?

Boom plan went bust

The tragedies of the Covid pandemic are well documented. Millions of lives lost, a level of global fear and uncertainty unprecedented in the 21st century. But for some, the pandemic brought riches. Companies developing vaccines and those providing personal protective equipment made millions. Other businesses fared less well, despite great expectations. In 2020, Goh Miah Kiat, CEO of Karex Berhad, the Malaysian company that makes one out of every five condoms sold worldwide, predicted double-digit growth in demand. The idea was that with lockdowns, working from home, and a reluctance to have children in such precarious times, couples would go for more safe, recreational sex. But it hasn’t turned out that way, with Karex sales actually dropping by 40% over the past two years. Other companies, such as Reckitt Benckiser, the British manufacturer of Durex, have also seen sales droop. Worldwide studies have shown that sexual activity actually declined as the pandemic wore on. Reasons given included increased anxiety levels, and outside the home there were obvious logistical problems. Closed hotels and motels put a stop to holiday sex and staycation sex – and an unmeasurable level of infidelity sex.

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February 2023, Surveys

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